New Yorkers have shown time and again that supporting local businesses is a priority for them. As a hub for businesses and organizations large and small, marketing yourself locally is the key to getting noticed and thriving in this city. The .nyc localized domain is a great opportunity for existing businesses and new projects to aim their crosshairs on the city.
Localized domains bring many advantages to the websites that use them. There are many ways of improving your business’s SEO and marketing, but a .nyc extension may just be the best and easiest of them.
Good SEO can turn a struggling business into a thriving enterprise. Simply, showing up on more searches relating to what your company does helps drive business. SEO expert and founder of JustReachOut, Dmitry Dragilev believes that a localized domain helps with more than simply announcing to the world where you’re located:
“Many SEO experts like myself believe that localized domains show up more on searches conducted in that specific location. Ranking higher in searches related to your business is always a good thing, but using a localized domain ensures that you rank better for searches conducted by users around you, and not random users from across the country that will never become customers. Because of this, localized domains like .nyc are a fantastic tool for local businesses that want to improve their SEO.”
A localized domain brings in a higher density of potential customers, making the most out of local business’ SEO. This brings with it incredible value that New Yorkers, specifically, have been noticing and acting on. Additionally, it creates extra built-in value, as searches for local stores frequently include locations such as “nyc.” If a search is conducted for biking in NYC, it might read “bike nyc”. Since the site Bike.nyc has both of the searched words in it, the search engine prioritizes it, ranking it above BikeNYC.org. It’s this built-in SEO value that has made .nyc the go-to domain extension for savvy websites looking to increase their business.
Attorney.nyc, as you can see above, is used by Leap.us. They are startup that makes legal software for law firms, advertising to them directly via phone booths and banners in close proximity to New York City courts, knowing that the domain will catch their attention. This is a fantastic way to get the eye of potential customers who normally won’t remember longer domain names.
Many NYC businesses have seen the .nyc advantage. Categorical and easy to remember names like PhysicalTherapy.nyc and CarService.nyc use .nyc as a SEO tool. Both physical therapy and car services are searches that New Yorkers will make, and having the .nyc domain extension gives both of these businesses a big leg up over their non-localized competitors.
Similarly, businesses have been using rebranding tools to help with their localized SEO and marketing efforts. One such company, OnYourMark, uses both OnYourMark.nyc and Fitness.nyc. OnYourMark.nyc is their main site and brand, and they use Fitness.nyc through Rebrandly to help with their SEO, social media, and marketing. Since grabbing this second .nyc domain, OnYourMark has seen growth in their search engine rankings and social media engagement.
“Fitness.nyc was a premium name, but we saw the value that it could create for the business in the short-term and long-term. We wanted to strengthen the brand in New York City and enhance our SEO presence, and I have already seen the benefits.”
– Mark Greenfield, CEO of OnYourMark.nyc
As you can see in the image below, not only did the redirect make OnYourMark more memorable, but according to Greenfield, it also made their media posts much more engaging, due to a trustworthy name and an easy to follow url.
Likewise, a recent social app that launched specifically for New York City, Postcard, used Rebrandly to redirect from Uncover.nyc to their main site. The heatmap app that removes nightlife friction and acts as the perfect companion on a night out has been incredibly satisfied with their use of their .nyc domain, as they have increased clickthroughs from Facebook by over 300%.
A short, memorable domain name is an incredible asset and tool for any business and organization, large and small. Domain names are frequently thought of and referred to as pieces of “digital real estate.” Once a premium domain (one or two words, a short phrase, or a category) is snapped up, it’s nearly impossible for small businesses and startups to get the domain that can maximize their internt presence. The companies that own and use those premium domains have the ability to market themselves as the premier company in that industry, while their competitors settle for less memorable and less valuable domains. New competition is immediately put at a disadvantage.
Thankfully, new gTLD’s like .nyc bring another wave of premium digital real estate to localized businesses. Thousands of short and memorable .nyc names like RideSharing.nyc or LocalTour.nyc are available to be purchased at the standard rate from .nyc registrars such as GoDaddy.com and Hello.co.
However, these SEO- and marketing-valuable domains won’t remain available for long, as competitors in various industries pick up on the value that a .nyc domain provides them. These “pieces of digital real estate” help to launch local businesses to the top of their respective fields, and position them as the premier company in their industry.