Sponsored content has become a more and more relevant form of advertising as the world becomes more attached to the internet, especially in New York City, which is famous both for being the centers of tech and one of the advertising capitals of the world. Sponsored content is defined as “promoted blog entries or posts that contain links that point to the home page or specific product pages of the website of the sponsor for which the blogger receives compensation in the form of money, products, services or in other ways.”
Websites such as Reddit, Buzzfeed, and Instagram regularly have sponsored content on their respective platforms. Combined, these three sites have an estimated 312 million users per day, and there are an estimated 2.73 million blog posts per day all over the internet. Reaching such a large number of people in a short period of time can be invaluable.
So, the question is how does one go about using sponsored content to their advantage?
Find Your Target Audience:
One of the most important parts of any sort of advertising is figuring out what types of people you want to target. Who is your average customer? What are their interests? What websites do they visit? These are some of the most important questions that you should ask yourself about your business before pursuing any type of advertising.
Sponsored content is no different. In fact, it may actually be more important to do your homework about your target audience when your plan of attack is sponsored content. Before you pursue sponsored content, remember that it is a little more high-risk, but it is definitely more high-reward than most other forms of advertising. When done correctly, the benefits can be reaped.
Find a Tool to Help You:
There are several very useful tools for you to use if you want to try your hand at sponsored content.
Each tool operate in a slightly different way, so it is important to figure out which one makes sense for your business.
Here are some that can be of use to you:
Blogsvertise: Blogsvertise is a platform that connects bloggers that wish to write sponsored content, and companies that wish to pay them. As an advertiser, you can choose which blogs you want your content to be on, or you can have Blogsvertise choose for you from their database. If you want an easy way to access bloggers that would be willing to write sponsored content for you, Blogvertise can be very valuable.
Cision: Cision allows you to promote your content to some of the top sites on the internet, thus driving your exposure and generating buzz about your company. Their product, PRWeb can be of massive help in this, as it allows you write your own news, and distributes it for you.
Izea: Izea is a platform that connects people with large social media followings that are seeking to write sponsored content and the businesses that want to pay them. Izea can be of massive help to your company if you feel that your target audience is regularly focusing on the people that have a large social media presence.
Navigate the Price:
Since sponsored content is a relatively new form of advertising, there is not a set way to price sponsored content. This mystery surrounding the price of sponsored content is certainly not helped by the multitude of variables that have a direct effect on how efficient and successful the content will be. Here are some of the factors that can determine how much you will be charged for your sponsored content:
Domain and page authority: if the content producer that you are hiring has a name or is affiliated with a site that has a lot of brand recognition, then they will likely charge you more because of the general feeling of most people reading the content, which is that the website is trustworthy and they would only publish content they believe in.
Google and Alexa ranking: if a website or page ranks highly on either of these two programs, then you will likely get charged more than if the website ranks relatively lowly. This is because a highly ranked site is likely to grab random viewers through search engines, while a lower ranked site is not.
Social media following: if the content producer you are hiring has a large social media presence, expect to be charged more than you would if you worked with another content creator with a smaller presence. This is because a large presence on social media almost guarantees that you will reach the viewerbase of that content-maker. This can be used to your advantage if you feel that your company has a lot of potential customers in your content creator’s following.
Additionally, if you can imagine a way that you get charged for a piece of sponsored content, it exists. This allows you to pick what kind of payment works the best for you and your company. For example, you can be charged per word in the content, or charged per minute spent on the page, or even just a more simple pay-per-click system.
All in all, sponsored content is becoming a powerful tool in many business’s arsenals, allowing them to find their target audience in new ways. Using sponsored content to your advantage can give your business a major edge.
However, sponsored content is not to be confused with native advertising. This article will give you information on sponsored content’s fraternal twin, native advertising. See more on local advertising and customer acquisition strategy .