Why More Marketers are Using Video Advertising

Marketing strategies have been evolving for decades, from print and billboard ads, to commercials, online banners, adwords and seo, and digital media. Since the advent of web 2.0 the internet is no longer just a tool for information, it’s become part of our lives, meaning entertainment value is more important than ever as an effective means of catching people’s interest.

It’s important for businesses to incorporate visual elements in order to educate and engage with today’s consumers, and that’s why video marketing has become so effective. Using animation, video, and graphics is the best method of showcasing your products and introducing your services to consumers, and the trend will only continue to prove more effective in the future. 

Here are the top reasons to incorporate animated videos into your marketing strategy:

 

1. Improve Conversion


On average, the conversion rates for site that have videos is improved by about 20%. Psychologically, when a visitor to your site sees a video, they’re already imagining themselves using that product or service, making them much more likely to purchase. The power of suggestion is at its peak with video marketing, and animated videos will give you an even larger edge, as it can appeal to wider demographics than standard videos. Keep in mind:

 

  • 51.9% of marketing professionals worldwide name video content as having the best return on investment
  • 76% of marketers plan to increase their use of Youtube and video marketing
  • 73% of consumers are more likely to make a purchase after watching videos that explain a product or service
  • 1 in 4 shoppers say they’ve used Youtube to search for a video related to the product they’re considering

    Stand out with a custom-tailored advertisement:

 

2. Better User Engagement

Visual content has become a necessary means of capturing your audience’s attention versus just text alone. Graphics, images, videos, and animations that tie into your brand message is much more likely to stick with site visitors. It all goes hand in hand together to create a memorable experience for the user.

90% of snap judgments made by consumers are based on color alone, meaning animations using your brand’s color scheme will have tremendous impact on the psychology and memorability of your brand, products, or services. Studies also show that visitors to your site associate the colors of graphics and animations to your brand’s personality. By incorporating this into your marketing strategy, you can reach consumers on another level.

 

3. Promote Your Brand


While Google is the largest search engine in the world, the second largest might be a surprise to you. Turns out, Youtube is the second most widely used search engine! It’s a wise idea not to miss out on opportunities to leverage this huge traffic source for your business.

 

  • By 2019, 80% of consumer internet activity will be watching videos
  • 50% of advertisers have reallocated their budget from tv to digital video
  • Video accounts for 52% of all mobile traffic
  • 90% of consumers watch online videos

 

Don’t forget to have video visualization of your product:

 

4. Videos have the strongest effect on consumer psychology

The combination of sound, moving images, and easy to digest content create a powerful and memorable effect on the minds of people visiting your site. It’s more profound than you would initially think. Studies show that people spend double the amount of time browsing a site page that contains a video. They are also more likely to remember what the content on that page was about.

Even 59% of senior executives prefer video over text. This is because the information appeals to multiple senses making it both more enjoyable and easier to remember.

 

Whether you choose to use videos in a meeting, report, for clients, or to promote your brand, service, and products, videos, particularly animated videos such as those made by GK-Arts, are one of the most powerful tools available and already more businesses are choosing to use them to reach their audience. Don’t get left behind, make sure you find a really good videographer or animator to bring your vision and brand to life.

For something as important as this, be sure you use services that are both experienced and reputable with an established portfolio. In video advertising, you get what you pay for. 

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Kim Adsitt

Managing Editor

As a New York resident for over 12 years, Kim is passionate about developing technology in New York City. She has created original online media and groundbreaking content strategy for numerous startups and has become a leading expert in startup news. Specializing in content creation and editing, she manages the team at Silicon to produce high quality, engaging tech content and insight from the leading players in the NYC tech field.